Ben and jerrys gay ice cream

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The company is a longtime supporter of equal rights.

And when its home state of Vermont legalized same sex marriage, it took a similar approach, temporarily renaming Chubby Hubby to Hubby Hubby.

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Ben & Jerry’s has always been a proud supporter of LGBT rights; it was the first company in Vermont to offer full benefits to same sex couples, and that was way back in 1989.

Back in 2009, they came up with the name “Hubby Hubby” to replace the “Chubby Hubby” flavor in honor of the state of Vermont’s legalization of gay marriage.

Twenty years prior to that, Ben and Jerry’s had begun offering health insurance benefits to the same-sex partners of their employees in 1989. You are also agreeing to our Terms of Service and Privacy Policy.

Ben & Jerry’s Ice Cream Supports Gay Marriage

July 3, 2015

After 39 delicious years in business, dozens of flavors, and countless press releases, Ben & Jerry’s may as well be known for its outspoken activism as it is for its pints of Chunky Monkey and Cherry Garcia. On Friday, Ben & Jerry's renamedSupreme Court decision to legalize gay marriage nationwide. It said that Parliament was perfectly capable of making the decision itself, although it has yet to do so.

She says, "life's too short to skip dessert." Ashleigh joined CUO to help share on our blog and social networks more about the wonders of chocolate.

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And, this week, the Vermont-based ice cream purveyor is speaking out against Australia’s unwillingness to legalize same-sex marriage, and its protest involves a countrywide ban on same-scoop servings.

But you find out you are not allowed—Ben & Jerry’s has banned two scoops of the same flavor,” the company said in a statement.

And, they have been a part of a group of businesses that urged the Supreme Court to end the ban on same-sex marriage.

Ben & Jerry’s has previously launched campaigns encouraging support for marriage equality in Germany, Ireland, and New Zealand, but the same-scoop ban is a new approach.

Equality has never tasted so sweet.

From now until June 9, there are no same-scoop servings at any of Ben & Jerry’s 26 locations in Australia, a questionable-if-well-meaning protest that has certainly captured attention and raised awareness for the country’s Equality Campaign.

READ MORE: Conservatives Are Freaking Out About Bill Nye’s ‘Sick Ice Cream Orgy’

Ben & Jerry’s has also placed rainbow-topped postal boxes in each of its Australian shops, allowing (and encouraging) customers to more easily contact their local parliamentary representatives.

For a limited time, the specially named flavor will be available at participating Scoop Shops in a commemorative pint sleeve.

Watch Ben & Jerry's "Love is Love" video below.

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“Ben & Jerry’s is proud of the Supreme Court’s landmark decision against discrimination as it boldly stands up for equality for same sex couples everywhere,” Jostein Solheim, the CEO of Ben & Jerry’s, said in a press release. Even though its approach might seem silly or trivial, it added fuel to a dialogue that had been stagnating, and has reminded Australians that this inequality is still unresolved (even after two of its neighbors, New Zealand and Taiwan, have already taken the steps to legalize same-sex marriages).

LGBT Equality is one of the nine ideas listed on the “Issues We Care About” section of its website, along with racial justice, democracy, and climate justice.

An estimated 72 percent of Australians support marriage equality, but in November, its Senate rejected the idea of holding a national vote on the issue. If you want to celebrate with your own pint at home, the sleeve can also be purchased online through the Human Rights campaign, with all proceeds benefitting the organization.

Another Featured Cause

Ben and Jerry’s is also on the ball when it comes to climate change. The company promises that it will personally deliver all of those handwritten letters to the Australian Parliament before its next session on June 13.